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Menu Magic Breakfast
Templates
October 2018 Breakfast Templates September 2018 Breakfast Templates August 2018 Breakfast Templates
IMPORTANT: Some of the Breakfast pieces will be repeated from the
lunch menus, and some of the images and themes will be repeated each month. This is
intentional: we're looking to repeat messages often to drive home the key concepts.
Our intention is to use these templates to relentlessly promote awareness of your breakfast
program and your commitment to good nutrition and to emphasize the connection between eating breakfast
and learning. The essence of making a message sink in is to devise something memorable and
effective and REPEAT IT OVER AND OVER -- REPEAT IT OVER AND OVER -- REPEAT IT
OVER AND OVER (see what I did there?). Therefore, the "FIRST THINGS
FIRST" logo and the "Breakfast@School for First Class
Learning" subheads will be used repeatedly on these templates, and the visuals will be
repeated consistently as well. Some of the regular messages from the lunch menu will be
repeated, as well -- like the Wellness
piece.
The marketing challenge with Breakfast is different than lunch -- simply creating awareness and getting customers in the habit of
looking for breakfast at school are both crucial, so this message repetition is essential to make
the campaign memorable and to make it
work!!
As is always the case here at Menu
Magic, we will adapt to your needs, so please tell us
what else you would like us to do with these breakfast templates and we will try to accomodate
your suggestions and address your
concerns.
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(c) 2019 John Bennett Creative Services for Child Nutrition Professionals, Inc. Toll-free 877-739-1577