Intensive Seminars

Talk the Talk: Reputation Management For Child Nutrition Programs
Comprehensive Communication Strategies to Help Position Your Child Nutrition Program for Success in the 21st Century's Marketplace of Ideas

• Suggested Audience: Directors, Supervisors, State/Local Office Staff
• Suitable for a pre-conference seminar or other gathering of regional/statewide program supervisors and administrators
• Session Length: Flexible -- up to 4 hours of teaching time (not including breaks) as a full- or partial-day seminar 
• Also available as a Conference Keynote or Breakout Session

Session Description:

Do you ever feel like the events, news stories, and myths that shape people's perceptions of child nutrition in your state or district happen to you? Or do you seek to actively shape those perceptions with proactive communications strategies? What do your various constituencies think of your service and products? What will they think tomorrow? How do you respond to bad news about your program? How do you disseminate good news?

Comprehensive reputation management is the hottest topic in professional public relations circles today, and this exciting session applies the concepts of reputation management to the child nutrition business as we move into the third decade of the new millennium and beyond.  Attendees will learn about crisis management, media management, community outreach, customer communications, internal PR, and much more. A good reputation is golden; a bad one is poison. What makes the difference between the two?  YOU DO!

Workshop Objectives:

Participants will gain an understanding of the crucial importance of not only running a good program, but also getting the credit for running a good program.

Participants will learn how to use public relations strategies to make sure crucial "actors" -- e.g., parents, school system administrators, teachers, the media, the local "nutrition police," and others -- are aware of what the child nutrition program does, and how, and why.

Participants will leave the seminar better prepared to promote good news about their programs day in and day out -- and better able to respond to a public relations crisis when (not if!) the next crisis occurs.