Conference Keynotes
& Breakout Sessions

Talk the Talk: Reputation Management For Child Nutrition Programs
Communication Strategies to Help Position Your Child Nutrition Program for Success in the 21st Century's Marketplace of Ideas
Breakout Version

• This version is suitable for a Breakout Session (or as a General session or Keynote at a meeting specifically for administrators) 
• Primarily targeted at Directors, Supervisors, and other front-office staff, as well as regional, state, and local Child Nutrition Administrators.  Managers, Cooks, and Employees may enjoy and benefit from the session, too.
• Session Length: 45-75 minutes

Session Description:

Comprehensive reputation management is the hottest topic in professional public relations circles today, and this exciting session applies the concepts of reputation management to the child nutrition business as we move into the third decade of the new millennium and beyond. Attendees will learn about proactive PR, Reactive PR (crisis management), internal PR, menu messaging, repetition of key themes and messages, and and much more -- all with specific and topical examples from John's 25-plus years as a specialist in making child nutrition programs look their best in the public eye.

A good reputation is golden; a bad one is poison. What makes the difference between the two?  YOU DO!