Are You Nasty or Awesome?
What Kids Think of Us and Why We
Should Care
Session Description
If your people have already taken part in the "Turning Service Into Sales" session, then they're ready to find out whether they're NASTY or AWESOME!
This session begins by using all-new examples and exercises to reinforce the essential marketing concepts from "Turning Service Into Sales" (Seeing from the customer's perspective, Exciting the customers and motivating them to participate, and Exchanging ideas and opinions to make our programs stronger).
Then we get down to the nitty gritty! The bulk of the day's learning concentrates on two new concepts: Inquiring and Evaluating. In the "Inquiring" section (complete with revealing and entertaining videotaped excerpts from student focus groups), your employees will learn how to assess customers' opinions of their school restaurants -- and how to put those assessments to work in their own school restaurants. In the "Evaluating" section, we'll ask everyone to frankly evaluate their own performance, and then do some role-playing with videotaping to point out positive aspects (and, ever so gently, negative aspects, too!) of their approaches to customer interaction. They'll learn that kids' perceptions of them as "Nasty" or "Awesome" can make the difference between the success and failure of our programs.
It's an intensive learning session, lightened with generous dollops of fun and games — audience volunteers will even play a rousing school food service version of the old game show "Family Feud." Your employees will enjoy themselves so much, they'll barely realize just how much they're learning! It's a essential day of practical marketing and customer service concepts for employees on the front lines.
SESSION
LENGTH:
90 minutes to 5 hours (excluding breaks)
as a full- or partial-day training session for employees.
SUGGESTED
AUDIENCE:
Managers, Employees, Office Staff,
Directors
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Formal Course Syllabus for "Are You Nasty or Awesome?"
Promotional Flyer for Employees
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