Turning Service Into Sales
Finding Your Place in the School Meals Marketing Picture
Session Description
Cafeteria Employees can do more to increase sales than anyone else. But too often "marketing" is just a word to these key people, who may not understand exactly how they fit into the marketing picture. This session will help. Employees will learn to see themselves and their jobs from new and exciting perspectives. They'll learn about the importance of consciously motivating customers to choose their products. And they'll learn how to effectively communicate with fellow employees, administrators, and customers to ensure everyone's support for the School Meals programs.
I
first developed this session in 1992, and have since presented it more than 250
times in over two dozen states, adding to it and refining it as I've gone along.
The "workshop" version is designed specifically for your managers and
employees, so they can look forward to lots of group activities, hands-on
examples, audience participation, and fun and games. They'll even win prizes!
The "conference" version is shorter, but still includes all the jokes
and fun (and prizes!) -- it's ideal for all the attendees at a state
conference.
Each and every employee's individual abilities and contributions really do turn service into sales, and this session will truly fire your people up for the challenges that lie ahead!
Special appearance by Tom Jones!
Well, OK, not the Tom Jones, but I do a crowd-pleasing imitation of the famous crooner (among others) as part of "Turning Service Into Sales." That's an example of the comedy and good times that help disguise the fact that your people are learning to see and think in completely new ways during the course of this presentation. This is definitely not your typical, boring in-service. Employees will be talking about this experience and using what they learn for a long time . . . and they'll also be thanking you for the best training you've ever provided for them!
SESSION
LENGTH:
"Workshop" version -- 90 minutes to 5 hours (excluding breaks)
as a full- or partial-day training session for employees.
"Conference" version -- 60 minutes to 2 hours as a
conference general session
SUGGESTED
AUDIENCE:
"Workshop" version -- Managers, Employees, Office Staff,
Directors
"Conference" version -- Anyone involved in Child
Nutrition
To return to the previous page, please hit the back button on your browser
Formal Course Syllabus for "Turning Service Into Sales"
Promotional Flyer for Employees
E-mail Us / Main Presentations Page / JBCS Home
800-264-4360, code 00 jbcs@comcast.net